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Comparing to other fields, education is developed at least marketing activities. However, candidates cannot find out programs of school, centre or any institue without references… Nowadays, Marketers have to be lead in expanding student systems.
 
 
 
On 23 Apr 2011, BrainMark has succesfully organised the program “Direct Marketing Methods for Educational Enterprises”. Program Trainer List includes Mr Nguyen Thanh Tan – CEO of BrainMark Training and Consulting, Mr Nguyen Viet Dzung – Director of IDEE Corporation, Mr. Nguyen Huy Toan – Project Manager of BMG International Education.
 
 

Ms. Nguyen Hong Thuy, Customer Care Manager of SEOMEO Vietnam also said “How to do marketing effectively and professionally for SEOMEO’s training services is the reason why I took part in this program of BrainMark”

 

 

Concept, role and importance of Direct Marketing in marketing strategy of educational enterprises is Direct Marketing focused by Mr. Nguyen Thanh Tan at the beginning of program.

 
Trainer introduced how to use effectively Traditional Direct Marketing Tools, such as Direct mail, Telemarketing, Mail order, Coupon, Newsletter, Direct Response Advertising, Door to door…
 
 

Participants were very interested in Modern Direct Marketing tools: Email Marketing, SMS, support tools for push-pull strategy through social networks,… Digital Marketing has turned the Marketers to professional and active environment.
 
 

 
Identifying and evaluating role of traditional and modern Direct marketing tools for marketing plans with the goals of business’ development, Mr Nguyen Thanh Tan shared how collaboration tools in the development of marketing campaigns, from identifying the target campaign, considering the target customer segments, to plan for the Marketing Mix strategy and implementation, monitoring and evaluation campaign.

 

 
Specified illustrating, Mr. Nguyen Huy Toan shared Case Study of Marketing Plan developing at BMG International Education, introduced tools and software using to plan a marketing strategy. All of participants are appreciated this is a very helpful practical training program.
 
 
 

 
At the end of program, Mr. Nguyen Dinh Phuoc – Deputy Manager of IT for Office Department, also said: “I’m very satisfied with this program. Very helpful for me to apply in marketing of the centre, especially for Digital Marketing in IT for office Department”
 
 

 
 Mr. Nguyen Thanh Tan – CEO of BrainMark Consulting & Training, and Ms. Vo Thi Thanh Huong – Training & Consulting Manager, award certificates for participants.

 
Very truly thank you for attending and wish enterprises all the best.

(BrainMark)