Business Consulting

1.    Brand Consulting

Nowadays, Brand is the great intangible property giving competitive power to enterprises. To get a strong and impressive brand in customers’ mind, enterprises need the thought and investment in brand. Brand is not a name; it is all how consumers feel about your products. Enterprises have to look after the brand identity system if you want to let good image in clients’ mind.

BrainMark provides the creative solutions for developing brand from naming the brand to building brand developing strategies in a sustainable way.

What are BrainMark brand consulting services?
•    Name the trademark.
•    Brand Identity System.
•    Mission and vision of Brand.
•     Position and re-position Brand.
•    Measure the satisfaction of Brand.
•    Brand Structure.
•    Build dialogue strategy for Brand.
BrainMark methods for brand consulting:
•    Building Brand: BrainMark coordinates enterprises to build brand, design brand identity system. Then, we design internal and external communication programs.
•    Building long-term Brand Strategy: BrainMark will analysis the market, key clients, plan, design brand elements, position or re-position brand, choose brand strategy, advertise brand, measure brand value…
•    Renting Brand Director:  BrainMark represents enterprises to work as Brand Director from planning, researching clients, building brands, managing brands, reporting to Board of Directors and training staff. Or enterprises can rent BrainMark personnel with project contracts. This service works follow the brand consulting contract.

2. Marketing Consulting

Marketing is a leading activity in enterprises’ business. BrainMark provides applied marketing consulting services by surveying, planning, performing and evaluating efficiency with enterprises.

Marketing activities are not apart from other ones in enterprises, especially Sales, Finance, R&D…Therefore, we always suggest enterprises to choose overall marketing methods in order to get the best result in business.

What are BrainMark Marketing Consulting Services?
•    Research market.
•    Segment market and select key clients.
•    Position Brand.
•    Plan Marketing strategy based on enterprises’ strategy.
•    Make integrated marketing plan.
•    Consult the programs to develop new products.
•    Value products.
•    Define and grow distribution systems.
•    Consult marketing programs: advertisement, promotion…
•    Consult PR programs, press relations..
•    Consult customer service programs.
•    Consult new product launches.

3.  Mandated Brand Management Package Service

BrainMark offers a proven brand management service package from recommending your business development paths, reporting on market trends and buying behaviors, customizing correlative solutions to implementing all strategic plans in accordance with your corporate goals. With this package service, BrainMark shall help you with brand marketing function as your enterprise mandate:
•    Developing strategies to exploit market opportunities
•    Creating correlative periodic actions plans
•    Meeting and discussing those strategies and plans with your Director Boards for their approval
•    Deploying those strategic plans with professionalism
•    Reporting on implementation progress periodically for timely control and intervention
•    Warranting to deliver the sales volume, market share, product awareness and other business targets

• In-house Training
• Public Workshop
• Brand Design