The brand story

Six tips for suppliers dealing with retailers

When it comes to getting your product on the shelves, it's not always easy negotiating with retailers. Tim Potter explains how to make a relationship with retailers work for you.

6 Sure Ways to Increase Sales

Want to increase sales dramatically? Then shift your sales focus from attracting new customers to enticing your proven customers to buy again. The best sales prospect is a prospect that’s already converted – in other words, one of your current customers.

Tips to do marketing on a limited budget

When a small business is starting up it usually does not have sufficient capital to market the product or service. However, one thing is for certain the business must advertise in order to promote and sell the product/service. Then how should a business owner market its product/service on a small budget?

Tools and Techniques of Financial Statement Analysis

Financial statement analysis is defined as the process of identifying financial strengths and weaknesses of the firm by properly establishing relationship between the items of the balance sheet and the profit and loss account.

There are various methods or techniques that are used in analyzing financial statements, such as comparative statements, schedule of changes in working capital, common size percentages, funds analysis, trend analysis, and ratios analysis.

The Power of a Good Brand Story

Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and what we do. They're a special kind of story—they're strategic, they build on themselves chapter by chapter over time, they grow as they respond to changing customers and changing markets.

How to Build Your Marketing Budget

With so many channels to promote your products and services, where to start? Here are some tips on how best to allocate your marketing dollars and efforts.

The Differences Between Coaching & Mentoring

It's understandable that you might think mentoring and coaching are similar or even the same thing. But they're not. Both warrant consideration in the workplace. Here are five differentiators that we think are important.

How to design a good distribution system?

A manufacturing company manufactures products. It then needs to deliver the manufactured products to the consumers. Many times, the place of manufacturing and the place where the consumers require the products is very far away form each other.

Distribution System

Distribution System is the marketing activities that seek to facilitate and simplify the delivery of goods and services from producers to consumers so that effective and efficient. Distribution and transportation management include both physical activity is actually like a store and ship the product, as well as non-functioning form of physical activity and information processing services to customers.

Tips for effective coaching

According to Winston Connor, formerly an HR Vice President and currently an executive coach, "Coaching is a different delivery system for training, since training, especially with long term managers and people who are further along in their careers, is not working. The coach works with the manager to tailor the training program in skill areas where we will have an impact. The coach helps managers make behavioral changes needed for growth."